I wear lots of hats, but the most important one is as a designer. My passion for brands and the creative strategy behind them pushed me to discover the ins-and-outs of exactly how they worked and how design played a role. Over the past decade, I went from learning the basics as I jumpstarted my own snowboard apparel company in high school to being a seasoned creative pro with the ideas to make an impact, skills to solve all kinds of design challenges, and expert insight to bring any brand to the next level.

My keen eye and intuitive design instincts have helped me recognize how having the right content – and the expert strategy to drive it – can make all the difference between success and failure for any project. 

Every day, I put this philosophy to work by helping clients define themselves and their brand and capture their audience’s attention with expert strategy and captivating content that compels them into action.

I was first hooked on digital design when I learned the difference between a .jpeg and a vector graphic. Now, it’s a part of who I am. Across web, email, apps, e-commerce, print, video, motion graphics and more, it’s in my DNA.

Design defines the user experience, but great design is what makes it extraordinary. This is why empathy is at the core of my approach – empathy for the user and their needs and expectations. 

My 8-step design process keeps the user front-and-centre at every stage, helping clients achieve their goals and giving the audience exactly what they’re looking for.